film industry
What happened to movies?: Audience skeptics
We stopped going before they stopped making them Here is the thing nobody in the industry wants to say out loud: the audience left first. Not all at once. Not because of some cultural catastrophe.... What happened to movies?: Market realists
The spreadsheet was correct at every step A franchise sequel costs $200 million to produce and $150 million to market, but even a disappointing entry clears $500 million globally because the brand provides a floor. An original drama costs $40 million and $30 million.... AI inevitably will change the film industry forever. Deal with it.
Many of my friends in the film industry HATE AI. The hate the fact that AI will collapse the status quo in the industry. For some reason they prefer the studios to gate keep everything. I just don't get it.... How are so many high budget movies so bad? . (Eg all DC movies and most Phase 4 & 5 Marvel movies)
#quicktakesI've heard its downstream of them being high budget. Movies need to be tentpoles, to build franchises and follow on work, because they're so expensive and need to earn back that outlay, and new ideas are far riskier....